If I’m your art director and you see that I’ve named files a specific way, that is for a reason. I’ve already sent you the file naming conventions… stick to them. If you still don’t know what to do, just ask me.

File naming conventions MATTER.

I will like you so much more if you make an attempt to save me work by naming files properly. But almost no one ever even tries, and you make me have to do it. This is why I write the file naming conventions in the first place. This is one small way to show excellence that will put you head and shoulders above your competition. I respect attention to detail and quality customer service.